Turning Website Visitors into Campus Visits with a 24/7 AI Admissions Ecosystem

A new IB World School was generating enquiries faster than its counsellors could answer them. We built a website assistant, a WhatsApp agent and a voice agent that books campus visits and schedules counsellor callbacks at the time each parent chooses.

About The School of Raya

The School of Raya is an IB World School on a nine-acre campus in Hennur, North Bangalore, offering the Primary Years, Middle Years and Diploma Programmes. It opened to students in 2024 — so its admissions team had to earn every family's trust before there was a campus full of children to show them.

Industry: Education. Location: Bangalore, India. Live since 2023. Channels: Website, WhatsApp, Voice, CRM + email. Website: https://www.theschoolofraya.com/

The challenge: Enquiries were arriving faster than anyone could answer them

Enquiries were not the problem — Google Ads, Meta campaigns and outdoor branding kept them coming. The problem was what happened next. The website had a click heat map and nowhere for a parent to ask a question, and the admissions team could not tell when a family was actually free to talk.

No way to ask a question on the website — only a click heat map

The same curriculum, fee and transport questions answered by hand every day

Enquiries going quiet before a campus visit was booked

Slow replies after school hours, when most parents were looking

Callbacks at the wrong time, so counsellors kept reaching voicemail

What we built

Built in layers, each added once the previous one showed where the next gap was — and every layer trained on what the founders, sales team and admissions counsellors actually know and say, not an education template.

Website AI assistant

Answers questions about the IB programmes, fees process, transport, campus and admissions timeline in real time, 24/7 — and captures each family's details and interest as a qualified lead.

WhatsApp agent, inbound and outbound

The same assistant for families who would rather message: inbound answers at any hour, plus outbound follow-ups and campus-visit reminders so no enquiry goes cold.

Voice AI calling agent

Calls every new lead, invites the family to book a campus visit, and asks one question that changed everything: when would you like a counsellor to call? The slot is booked for a human, at the parent's chosen time.

CRM and email integration

Every conversation, visit booking and callback slot lands in one CRM, and counsellors and founders are emailed the moment a new lead is generated — a 360° view of every family.

In action: representative exchanges

Illustrative exchanges written from the flows we built; names and details are not real people.

Website assistant (11:42 pm)

Customer: What is the fee structure for Grade 4, and do you run a bus from Whitefield? Agent: Grade 4 is part of our IB Primary Years Programme. I can send you the fee schedule and confirm the Whitefield route — would you like to book a campus visit this week so you can see the classrooms too? Customer: Yes, Saturday morning works. Outcome: Campus visit booked · Saturday 10:30 am · Lead created in CRM.

WhatsApp follow-up (Two days before the visit)

Agent: Hi Priya, looking forward to seeing you at Raya on Saturday at 10:30. Reply 1 to confirm, 2 to pick a new time. Customer: 1 Agent: Confirmed. Here is the campus map and where to park. Bring along any questions about the curriculum — a counsellor will walk with you. Outcome: Visit confirmed · Reminder sent 2 hours before.

Voice AI callback (Within minutes of a Google Ads enquiry)

Agent: Hi, this is the admissions assistant from The School of Raya — you enquired about Grade 7 a few minutes ago. When would you like one of our counsellors to call you? Customer: Tomorrow evening, around 7. Agent: Done — a counsellor will call you tomorrow at 7 pm. I have also sent you the campus visit slots on WhatsApp. Outcome: Counsellor callback scheduled · 7:00 pm · Counsellor and founders notified by email.

What changed

Every channel is answered around the clock, with humans stepping in only where a human adds something — the campus visit and the counsellor call. Live since 2023 and still growing: as new problems surface inside the admissions process, new AI layers are added to the same ecosystem rather than bolted on as separate tools.

~30% more campus walk-ins

Families who got answers at 11pm booked visits; families waiting for a reply the next morning often did not. The voice agent turned "we'll get back to you" into a booked slot on the first call.

45% higher call pickup rate

The lever was not calling more — it was calling at the time each parent had asked for. Counsellors stopped reaching voicemail and started having the conversation they were trained for.

2x+ conversations with families

Across website, WhatsApp and phone. The assistant became the place parents asked what they would never have emailed, and those transcripts showed the team what families were really weighing.

In their words

"Navigating a complex education website can be a real challenge for potential customers. We saw that as a barrier and wanted a solution that truly engaged visitors—not just another basic chatbot. The AI assistant built by SpaceBlanket.AI did exactly that. It delivered real, meaningful conversations, helping people find exactly what they were looking for, and distilling our offerings into clear, valuable responses. The difference was immediate. In fact, we've had a significant number of direct leads come through conversations with the AI assistant. Those interactions gave our sales team insights they could use to follow up more effectively, and in some cases, even helped us refine our offerings based on what people were asking. What surprised me most was just how many people engaged deeply with the assistant—the volume and quality of those conversations exceeded our expectations. If you're still thinking in terms of traditional chatbots, this will change your view. It's not comparable to anything else we've used before—it's truly unique." — Dr. Suneel Thummala, Founder, The School of Raya

Services used

Voice AI Agents

Handle inbound calls, qualify prospects, and follow up with leads — using natural-sounding AI voice agents that never miss a call.

AI Chatbots

Qualify leads, answer questions, and book meetings — automatically, 24/7 across your website, WhatsApp, and more.

WhatsApp Automation

Engage leads, send follow-ups, and run full nurture sequences on WhatsApp — the channel your customers actually respond to.