Finding International Buyers for a Knitwear Exporter with an AI LinkedIn Agent

A knitwear manufacturer lost its steady flow of buyers after the pandemic and had no sales team to replace it. We built an AI agent that finds its exact ideal customers on LinkedIn, earns the connection, and runs hyper-personalised outreach — opening the German market within six months.

About Fabro Textiles

Fabro Textiles is a knitwear manufacturer and exporter in Tirupur, India's knitwear capital. Incorporated in 2009 on garment-making experience going back to 1995, it runs the full cycle — knitting, dyeing, printing, embroidery, cutting, stitching and finishing — in one 20,000 sq ft facility, producing around 5,000 finished garments a day, about 60% of them children's wear for brands in Europe and North America. The factory is SA 8000 and WRAP certified.

Industry: Textile manufacturing. Location: Tirupur, India. Live since 2026. Channels: LinkedIn, Email (next), CRM. Website: https://www.fabrotextiles.com/

The challenge: The orders that used to find the factory stopped coming

For years, buyers came through relationships and repeat orders. The pandemic broke that: brands changed sourcing teams, consolidated suppliers, and stopped travelling. Fabro had the capacity and the certifications, but no sales team, no outbound system, and no clear picture of exactly which buyers to go after — only the founder, working LinkedIn by hand between running the factory.

Buyer relationships that used to bring repeat orders went quiet after the pandemic

No sales team or SDR — the founder was the entire outbound function

European sourcing managers unreachable by cold email and unknown by name

Hours a week spent on LinkedIn manually, with no system and no follow-up

No defined ideal customer — every brand looked like a possible buyer

What we built

We built the system around a single question: who exactly buys what Fabro makes? Once that was answered precisely, every layer — sourcing, engagement, messaging and follow-up — could run automatically with the founder only stepping in for real conversations.

Exact ICP and lead sourcing

We defined the buyer precisely — children's-wear and fashion brands and importers in Germany, the Netherlands, Italy, Spain and beyond, and the sourcing, product and merchandising decision-makers inside them. The agent sources matching profiles continuously, so the list never runs dry.

Connection and engagement sequence

The agent sends a connection request, then a couple of days later comments on the lead's most relevant recent post. By the time the request is reviewed, Fabro is a name that has already engaged thoughtfully — not a stranger asking for something.

Hyper-personalised messaging

Once a lead accepts, a message sequence starts that references their brand, their category and what they have been posting about, and positions what Fabro actually offers: full in-house production, 5,000 pieces a day, SA 8000 and WRAP. Replies go to the founder to take over.

Email automation, now in progress

The same ICP and personalisation are being extended to email sequences, so a buyer who does not live on LinkedIn still hears from Fabro — and every touch, on both channels, is logged in one place.

In action: representative exchanges

Illustrative exchanges written from the flows we built; names and details are not real people.

Earning the connection (Day 1 → Day 3)

Agent: Connection request sent to a sourcing manager at a German children's-wear brand. Agent: Comment on their post about the new autumn range: "Lovely to see organic cotton leading the range — the colourfastness on garment-dyed pieces is where most suppliers struggle. Curious how you approached it this season." Buyer: Connection accepted. Outcome: Accepted by a buyer who has already seen Fabro engage · Lead moved to messaging.

The first message (After acceptance)

Agent: Thanks for connecting, Anna. Your autumn range looked strong. We run a full-cycle knitwear unit in Tirupur — knitting through finishing under one roof, ~5,000 pieces a day, SA 8000 and WRAP certified — and about 60% of what we make is children's wear for European brands. If it is useful, I can send a few relevant samples from recent programmes. Buyer: Thanks — we are reviewing suppliers for SS27. Can you share your MOQs and lead times? Outcome: Reply routed to the founder · Sampling and pricing conversation underway.

What changed

The agent runs every day without the founder touching it. The next layer, email sequences to the same ICP, is being rolled out now.

Germany opened as a new export market

Within six months the agent had opened live conversations with German buyers Fabro had never been able to reach — the market the founder wanted most — alongside leads across Europe.

Multiple buyer conversations running at once

Instead of one founder chasing one lead at a time, qualified buyers now arrive already warmed up by the engagement sequence, and the founder spends his time only on the conversations that reply.

6 months live, with the first deals nearing close

Several conversations have moved to sampling and pricing, with orders expected to close in the coming months — and each one is a buyer relationship built to repeat, not a one-off enquiry.

In their words

"We make 5,000 garments a day and still couldn't find new buyers. Now the enquiries come to us — from Germany, from Europe — and they already know who we are before I say a word." — Murthy, Managing Director, Fabro Textiles

Services used

LinkedIn Outreach Automation

Automated, personalised LinkedIn connection and message sequences that build pipeline with your exact target accounts.

AI Email Outreach

Personalised cold email campaigns at scale — AI-written, automatically sent, and tracked to book more qualified meetings.